European technology companies need to enter the US market as early as possible for the following reasons:

• The industry and product life cycles have become shorter. Only the first few companies that can ramp up their business both in the US and Europe will become winners
• Prime alliance partners in the IT industry are based in the US
• Presence and success in the US provides credibility and fosters growth in other markets
• US market provides additional exit opportunities.

The US market entry operation can be costly and risky. It requires an experienced team of professionals who

• Have done it all before
• Have the networks in place
• Can identify the opportunities and risks, and also the lack of opportunities
• Have the know-how and experience to plan a successful US market entry
• Can implement it.
  

We are your initial office in the US. We consult you on what you should do in the US - and we are there to do it, too! We offer all operative services you need to get profitable business started quickly. We contact target customers and partners, and know what types of business models they expect. Perhaps most importantly, we understand both the US and the European way of working, which will make communications considerably easier.

We do your marketing and PR. We create visibility for you through our extensive PR and analyst contact network. We have direct contacts to over 200 journalists and key analysts in all major companies, such as IDC, Gartner, Frost & Sullivan, Cahners-in-Stat and Forrester.

We develop sales and profitable business. We analyze how you should position your product, and who are your most profitable partners and channels. We create global business based on OEM, partner and channel sales. The long entrepreneurial background of our partners ensures that we know the importance of profitable business, and focus on developing it.

We are local. We know the market and its requirements. We help you network with industry experts and major interest groups. We help you to enter the US market faster and at a considerably lower risk than by starting own operations.